Poke The Box

Seth Godin

Created on Friday, September 2, 2011.
Filed under

Basically a manifesto to get business entrepreneurs to take risks on the new market; it got a mediocre rating because it didn’t appeal to me so much, and it didn’t appeal to me because I am not its target reader.


“Every few minutes, his cell phone chimes.

Apparently, my friend has set the phone to chime every time one of the people he follows on Twitter posts something. This gives him the chance to read it and respond, making him, presumably, a truly valuable follower. He’s hoping that polishing his relationships in this way will act as a form of networking, making him more integrated into the Tweeters’ lives and perhaps businesses.

All this polishing.

Stand on an urban street corner and you can see it happening. Dozens of ostensibly busy people, staring at their palms and their fingers, polishing their relationships.

The challenge is that it’s asymptotic. Twice as much polishing isn’t twice as good. Ten times as much polishing is definitely not ten times as good. Whether you’re polishing a piece of furniture or an idea, the benefits diminish quickly. The polishing turns into stalling.

I wonder what would happen if instead of rushing to Twitter, my friend used that chime to do something original or provocative or important? What if the chime was his reminder not to polish, but to create?”

That's all there is, there isn't any more.
© Desi Quintans, 2002 – 2018.